“Social media presence” refers to the exposure of a brand or business on social media platforms and the relationship it tries to establish with its community. The more powerful your presence, the more trust you can establish with your audience.
What is Video Marketing?
Video marketing is simply the act of using videos to advertise your brand, products, or services. It boosts engagement on your digital and social platforms, educates your audience, and improves your relationship with them.
Product videos, live videos, customer testimonials, informative how-to videos, corporate training videos, etc., are all examples of how videos can be effectively utilized for marketing. For example, YouTube owned by Google contains videos of brands and businesses advertising their products and services.
Why is Video Marketing Important?
Video marketing has proven to be a reliable means of gaining traction with both small and big businesses. Humans are anxious in nature and will always like to see what it is you put out there, calling it a business. Either for the sake of adoption, recognition, or mockery, the fact remains that your video will gain traction when properly marketed.
According to a survey by Wyzwol, video marketing is said to increase brand awareness by 93%, understanding of the product by 94%, traffic by 87%, sales by 81%, and lead generation by 86%.
The end result is breathtaking, isn’t it? Their success stems from their ability to engage customers across numerous channels with relative ease.
How Online Video Increases Social Media Presence
“Social media presence” refers to the exposure of a brand or business on social media platforms and the relationship it tries to establish with its community. The more powerful your presence, the more trust you can establish with your audience.
Video marketing is one of the most effective tools to use when increasing your social media presence. It is a fact that posts with videos gain more traction on social media. All you have to do is prepare very good video content and dish it out to your community. They will be certain to interact with it, and this will grow your relationship with them.
